Any professional who needs to…drive innovation…persevere, despite having massive constraints…do more with less…or foster collaboration and agility among cross-functional teams will benefit from this program. The lessons will be especially applicable for:
Creativity is not strictly the domain of advertising, design, and artistic fields. It is a powerful tool for transforming business practices and outcomes in manufacturing, technology, healthcare, retail, and a range of other industries.
In Creativity as Competitive Edge, you will learn to use creativity as a business tool, turning constraints into opportunities for innovation and gaining the confidence to inspire others to be receptive to your ideas. In this program you will:
As many leaders are asked to drive innovation in constrained conditions, they can bring more creativity into their practice to achieve better business outcomes. Creativity that builds on the foundational principles of design thinking can become your organization’s competitive advantage. It can drive innovation and real change, despite — or perhaps in response to — the massive constraints facing executives and entrepreneurs in today’s fierce marketplace.
Unlike innovations in supply chain or marketing, creative advantages are enduring, increasing your competitive gains over time. Consider these outcomes:
Design-driven companies have
outperformed the S&P Index by 228%
over 10 years
SOURCE: SLOAN MANAGEMENT REVIEW
Companies that foster creativity enjoy a
1.5x greater market share
SOURCE: SLOAN MANAGEMENT REVIEW
Creative leaders outperform their peers on key financial metrics, including 70% who posted above-average total return to shareholders.
Kellogg’s live virtual programs have been purpose-built to deliver a world-class experience comparable to our in-person programs, with class sizes limited to provide a rich and personal learning environment. You’ll engage in real-time interaction with professors and peers online, immerse yourself in discussions and ideations surrounding the current world situation, and acquire strategies and tools that you can immediately deploy to solve your most pressing challenges.
Kellogg’s MBA program has consistently been ranked #1 in marketing by U.S. News & World Report (2020).
The program arms you with a proven process for pursuing a creative competitive advantage — one that is supported by research and real-world practice, and inspired by design thinking principles.
The program consists of five weekly topical modules, in two sessions per week.
|Live Session #1||Live Session #2||Time (EDT)|
|Week 1||Tuesday, August 25||Thursday, August 27||12:30 – 2 pm|
|Week 2||Tuesday, September 1||Thursday, September 3||12:30 – 2 pm|
|Week 3||Tuesday, September 8||Thursday, September 10||12:30 – 2 pm|
|Week 4||Tuesday, September 15||Thursday, September 17||12:30 – 2 pm|
|Week 5||Tuesday, September 22||Thursday, September 24||12:30 – 2 pm|
In addition, a recorded orientation session welcoming you to your online campus will be made available after the program commences on August 18, 2020.
Note: This schedule is subject to change and recorded sessions will be made available on the learning platform for the duration of the program. Because there are pre-assigned group-based exercises scheduled, there is an inherent interdependency among participants. For this reason, to earn the certificate of completion we require you to attend 8 of the 10 live sessions for the duration of the entire session. This will ensure the most rewarding program experience for all who join.
“Creativity is born from constraint. There has never been a more constrained period in modern history — and while competitive advantage may be elusive — creativity will be the thing that drives you and your organization forward.”
— David Schonthal, Clinical Associate Professor of Innovation & Entrepreneurship and Senior Director of Business Design at IDEO
Dr. Leigh Thompson is the J. Jay Gerber Professor of Dispute Resolution & Organizations in the Kellogg School of Management at Northwestern University.….More info
David Schonthal is a Clinical Associate Professor of Innovation & Entrepreneurship at Northwestern University’s Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity.….More info
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of participation to participants. This program is graded as pass or fail. Participants must attend 8 of the 10 live sessions for the full duration of each session to fulfill the 80% completion rate and earn the certificate of participation.
Designed as a highly interactive learning experience, there are pre-determined group-based activities planned for most weeks. As such, we expect participants will commit to attending the full session duration as everyone’s learning experience is affected by your attendance.EARN CERTIFICATE
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.