Invite Your Colleague and Save INR 30,975 (Inclusive of GST)
STARTS ON June 23, 2022 Application Deadline: June 22, 2022
DURATION 36 Weeks, Online 10-12 Hours/ week
PROGRAM FEE INR 2,62,500 + GST INR 2,23,125 + GST (Valid till June 22, 2022 only) View Payment Plan Special Corporate Enrolment Pricing
EMIs as low as INR 6,114/ month. Learn more
STARTS ON June 23, 2022 Application Deadline: June 22, 2022
DURATION 36 Weeks, Online 10-12 Hours/ week
PROGRAM FEE INR 2,62,500 + GST INR 2,23,125 + GST (Valid till June 22, 2022 only) View Payment Plan

Program in Numbers

216

Videos

61

Discussions

38

Self-Study Quizzes

79

Assignments

15

Demos and Walk-through

5

Career Webinars

Note: The final number of quizzes, assignments and discussions will be confirmed closer to the program start.

Apply before June 22, 2022 and avail our special enrolment discount of 15%.
It will be auto applied during payment.

Program Video

Sample Video
Watch this short overview video by Professor Mohanbir Sawhney - a globally recognized scholar, educator, and author, and understand how this immersive 36-week online program provides a comprehensive overview of digital marketing, in-demand tools, and an up-to-date skill set to stay ahead of your peers with the Kellogg advantage.

What Our Past Participants Say

Testimonial Report
Testimonial Report

"The best part about this program were the instructors and the group of friends and connections I made throughout this program. I was able to land a fantastic job while doing this program. Thank you!"

PILAR MATURANA

Digital Marketing Producer, Crescendo Collective

"This is an all-intensive digital marketing certification course where you will develop a skillset in SEO, PPC, Social Media, Content marketing, CRM, and more. This program was also helpful in finding job opportunities, and learning about the digital space."

ANDREW WOLLER

Member Success Lead, WeWork

Note: The ratings and participant testimonials are from the global cohort of the program.

Program Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.

Sample Certificate
Sample Certificate

Note:
- After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
- All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
- This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

Learn from the best

Kellogg's MBA program has consistently been ranked #1

in Marketing by the U.S. News & World Report (2022).

Advance Your Career in Digital Marketing

Demand for adept marketers who can navigate this industry-wide transformation is strong. What does this mean for you? It means that it is the perfect time to learn the skills that offer the most commercial impact for employers, including:

  • Content Marketing
  • Customer Experience and Engagement: Conversations, Campaigns, and Conversions
  • Marketing Automation
  • Marketing Experimentation and Analytics
  • Social Media Marketing
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • 33%

    'Digital marketer' ranked as one of the top 10 jobs for 2021, and hiring grew nearly 33% year-over-year.

    SOURCE: LINKEDIN, 2021
  • 71%

    Indian marketers expect their budgets to increase in 2022.

    SOURCE: FINANCIAL EXPRESS, DECEMBER 2021
  • 82%

    Indian marketers see benefits in leveraging consumer data for marketing, but struggle with robust attribution models.

    SOURCE: ERNST & YOUNG INDIA, 2021

High-level Program Takeaways

  • Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer
  • Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads
  • Learn how to optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation
  • Develop high-impact advertising strategies on social media using content that you will plan, create, and promote
  • Engage with career-focused webinars and assignments designed to further your professional development in digital marketing

Who is This Program For?

This program is ideal for:

  • Senior and mid-career professionals eager to learn how to align their organization's marketing strategy with business goals, leverage marketing opportunities, and drive process improvement
  • Traditional marketers or corporate communications professionals who want to develop their digital marketing capabilities or are looking to switch to digital marketing will also benefit from enrolling in this program

Module Summaries

Section 1: Customer Understanding and Segmentation
The first six weeks of this program jump right into digital marketing fundamentals, from the customer acquisition funnel to customer personas, then build a deeper understanding of customer behavior, segmentation, and content marketing strategies.

Section 2: Content, Social Media, and Search Engines
The second six-week section dives into optimization techniques, social media KPIs and calendar management, the alignment of content strategy with customer needs, brand storytelling, SEM marketing, and different strategies for paid and organic social media.

Section 3: Digital Channels, Strategy, and Execution
This six-week section explores strategies for additional digital channels, such as email marketing and A/B testing, earned media, agile marketing principles, marketing metrics, conversion rate optimization, and methods for attribution and experimentation.

Section 4: Marketing Experimentation and Optimization
The final few weeks focus on automation and artificial intelligence in marketing, including methods of applying AI to the customer lifecycle to reach, attract, convert, and engage the consumer, and a capstone project to develop a marketing strategy for a new product or service.

For more information on the full syllabus, download our brochure

Read More Read Less

Build Your Skill Set

Build Your Strategies

  • Create content that converts
  • Optimize your campaigns for maximum return on investment (ROI)
  • Segment audiences across social platforms and personalize your messages
  • Automate tasks to scale faster and more efficiently
  • Manage campaigns that offer real-time feedback through simulations
  • Keep your email messages out of spam filters and in front of your customers

Build Your Future

  • Complete a capstone project to add to your portfolio
  • Create an effective resume, cover letter, and LinkedIn profile
  • Build your digital marketing portfolio with the help from an industry professional
  • Determine which career path in digital marketing is most suitable for you
  • Locate your influencers
  • Build your network

Tools and Certifications Included

Tools

  • HubSpot
  • Email Marketing
  • Content Creation
  • Google Analytics
  • User-generated Content

Certifications

  • Google Analytics for Beginners and Advanced Google Analytics Certifications
  • Google Ads Display and Google Ads Search Certifications
  • HubSpot Content Marketing and Social Media Certifications
  • Semrush SEO Toolkit

Case Studies

Google Analyze the structure of brand storytelling through the lens of Google India's, 'Reunion', commercial, a spot which has had over 15 million views to date.
P&G Learn how P&G has addressed the three most-articulated pain points in dentistry by creating a website that offers continuing education, the latest dental research, and tools for practice management, instead of sending sales people to dentists' offices.
AT&T Using the Customer Journey Map, learn how AT&T has addressed customers' apprehension about technology overload when entering stores, turning it into a positive, personalized in-store experience.
Dollar Shave Club Who would have thought subscription razor blades could be so popular? Using successful digital marketing strategies, Dollar Shave Club has personalized a formerly generic product. Learn how they achieved this.
Dove Topics such as customer segmentation and telling great brand stories come to life in the 'Real Beauty' campaign by Dove, the beauty care line that aims to go deeper than just soap.
John Deere Take a look at how John Deere educates customers instead of pitching to them in a publication that it has published since 1895.
Whole Foods Learn how Whole Foods leverages artificial intelligence (AI) to obtain customer insights and a deeper understanding of product choice.
Load More Load Less

Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.

Program Faculty

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial.....

Read More

Instructors

DR. SHARMIN ATTARAN

A distinguished professor, consultant, and speaker specializing in digital marketing

Dr. Sharmin Attaran is a professor, consultant, and speaker specializing in digital marketing. She has helped numerous brands develop, implement, and refine their digital marketing strategies. She designs and teaches both online and offline programs related to digital marketing...

Read More

MATT CARDONI

Digital marketing teacher and consultant

Matt Cardoni teaches and consults on digital marketing. He is Google-certified in Ads and Analytics and has worked with a variety of industries, including retail, healthcare, travel, ecommerce, nonprofit, and finance. His clients include Patagonia, Rush Medical, Orbitz, and...

Read More

KIM RUST

Mobile strategy consultant and professor

Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim delivers in-store, online, and mobile customer experiences that drive revenue and enhance loyalty across...

Read More

DAN WEINGROD

Digital change agent, design sprint facilitator, and educator

Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and become organized. He has facilitated multiple design sprints, both in-person and remotely, that have helped teams to identify problems...

Read More

Financing Options* Starting at INR 6,114/ Month.

Option 1

Program Fee: INR 2,62,500 + GST
Maximum Loan Amount: INR 2,62,500
Tenure (months): 36
EMI/ month: INR 8,769

Option 2

Program Fee: INR 2,62,500 + GST
Maximum Loan Amount: INR 2,62,500
Tenure (months): 48
EMI/ month: INR 7,055

Option 3

Program Fee: INR 2,62,500 + GST
Maximum Loan Amount: INR 2,62,500
Tenure (months): 60
EMI/ month: INR 6,114

Also available in 12/ 18/ 24 months EMI plans.

Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.

Emeritus Career Services*

  • 1:1 Mentorship Sessions by an Emeritus Career Coach
  • Resume Building Group Workshops
  • LinkedIn Profile Building Group Workshops
  • Interview Preparation Group Workshops
  • 1:1 Mock Interviews by Industry Experts
  • Access to Emeritus' Career Services Job Portal
  • Participation in Career Fairs
  • Job Placement Assistance**

*Available to Indian residents only.

**Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform - offered in partnership with Superset.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing
In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE