Post Graduate Certificate in Digital Marketing
Get Certified On: Google Analytics , Google Ads , Hubspot , Semrush
Future-Proof Your Career: Invest in Your Success
Emeritus is collaborating with Kellogg Executive Education to help you build your future-ready skills. Enroll before 24 April, 2024. Use code FUTUREYOU05 during payment and get 5% tuition assistance to set yourself up for professional success.
Round Application Deadline
Upcoming Round Application Deadline: April 24, 2024
Program Overview
It’s no secret that the shift of consumer attention towards digital platforms has left many traditional marketers reeling. In today's times, marketing in a digital world is not just ‘digital marketing’: it’s much more. It’s a discipline powered by data, scaled by automation, and optimized by analytics, with the customer always at its center.
Stay ahead of the competition, and find your niche with the Post Graduate Certificate in Digital Marketing from Kellogg Executive Education In this 9 months online program led by Professor Mohanbir Sawhney – a globally-recognized scholar, educator, and author – you’ll gain an end-to-end perspective of the digital marketing landscape, develop in-demand skills, and advance your proficiency in this rapidly expanding domain.
Program Highlights
216
Pre-Recorded Videos for Self-Paced Learning from Renowned Kellogg Faculty
61
Discussions
38
Self-Study Quizzes
79
Assignments*
15
Demos and Walk-through
5
Career Webinars
Note:
This is a self-paced online program. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this program. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The program highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program's desired outcomes.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the program start.
Program Video
Watch this short overview video by Professor Mohanbir Sawhney - a globally recognized scholar, educator, and author, and understand how this immersive 36-week online program provides a comprehensive overview of digital marketing, in-demand tools, and an up-to-date skill set to stay ahead of your peers with the Kellogg advantage.
Note: The ratings and participant testimonials are from the global cohort of the program.
Tools
HubSpot
Email Marketing
Content Creation
Google Analytics
User-generated Content
Certifications
Google Analytics for Beginners and Advanced Google Analytics Certifications
Google Ads Display and Google Ads Search Certifications
HubSpot Content Marketing and Social Media Certifications
Semrush SEO Toolkit
Case Studies
Microsoft
How Microsoft content hub can be used to solve consumer problems and demand for products and services
Justdial
Deep dive into the JustDial business model and explore how to pivot the extensive ATL marketing models to a digital-first strategy and leverage data to grow in the B2B and B2C spaces.
Ontela PicDeck
Assist Ontela to choose the best customer segment to cater to base on qualitative, response-based segmentation and demography.
John Deere
Take a look at how John Deere educates customers instead of pitching to them in a publication that it has published since 1895.
Intel & Toshiba
How Intel and Toshiba leveraged a transmedia approach to promote technology brands : Beauty Inside
The Honest Company
How the honest company used A/B testing experiments in Google Ads and created successful campaigns
Netflix
How Netflix used social listening to understand the audience and their evolving behaviours in real-time and adjust the social marketing strategy
Dove
Topics such as customer segmentation and telling great brand stories come to life in the 'Real Beauty' campaign by Dove, the beauty care line that aims to go deeper than just soap.
Swiggy
Evaluate the content strategy and influencer marketing strategy of Swiggy as it attempts to be the top-of-mind brand in the food and non-food delivery services.
Bajaj
Analyze how the Bajaj electric Chetak spreads the word on the rising electric mobility space in India in the diverse population through the digital
High-level Program Takeaways
Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer
Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads
Learn how to optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation
Develop high-impact advertising strategies on social media using content that you will plan, create, and promote
Engage with career-focused webinars and assignments designed to further your professional development in digital marketing
Who is This Program For?
This program is ideal for:
Senior and mid-career professionals eager to learn how to align their organization's marketing strategy with business goals, leverage marketing opportunities, and drive process improvement
Traditional marketers or corporate communications professionals who want to develop their digital marketing capabilities or are looking to switch to digital marketing will also benefit from enrolling in this program
Program Certificate
Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.
Note:
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Program Faculty
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...
Instructors
A distinguished professor, consultant, and speaker specializing in digital marketing
Dr. Sharmin Attaran is a professor, consultant, and speaker specializing in digital marketing. She has helped numerous brands develop, implement, and refine their digital mark...
Digital marketing teacher and consultant
Matt Cardoni teaches and consults on digital marketing. He is Google-certified in Ads and Analytics and has worked with a variety of industries, including retail, healthcare, ...
Mobile strategy consultant and professor
Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim d...
Mobile strategy consultant and professor
Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and become organized. He has facilitated mul...
Program Modules
For more information on the full syllabus, download our brochure
Financing Options* Starting at INR 8,325/ Month
Below EMI plans are available for the loan amount: INR 2,87,000 + GST
Standard EMI plans
Max Loan Amount | Tenure (months) | EMI |
|---|---|---|
INR 3,38,600 | 36 | INR 12,088 |
INR 3,38,600 | 48 | INR 9,736 |
INR 3,38,600 | 60 | INR 8,325 |
Also available in 12/ 18/ 24/ 30/ 42 months EMI plans.
Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.
Emeritus Career Services*
Career Management Modules on:
Building an Impressive Resume & Cover Letter
Building an Impressive LinkedIn Profile
Navigating Job Search
Interview Preparation
Job Placement Assistance
Note:
*Available to Indian residents only.
**Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform
The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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