Northwestern Kellogg - Post Graduate Certificate in Digital Marketing | Digital Marketing Course

To ensure that holiday plans on the occasion of Christmas and New Year are not interrupted, no new modules will be released during this time and participants will receive a 2-week extension for submitting assignments. Participants will continue to have access to course material on the platform during this time.

This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.

Program Highlights

216

Pre-Recorded Videos for Self-Paced Learning from Renowned Kellogg Faculty

61

Discussions

38

Self-Study Quizzes

79

Assignments*

15

Demos and Walk-through

5

Career Webinars

Note: This is a self-paced online program. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this program. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The program highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program's desired outcomes.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the program start.

To ensure that holiday plans on the occasion of Christmas and New Year are not interrupted, no new modules will be released during this time and participants will receive a 2-week extension for submitting assignments. Participants will continue to have access to course material on the platform during this time.

Apply before Sep 20, 2022 and avail our special enrolment discount of 10%.
It will be auto applied during payment.

Program Video

Watch this short overview video by Professor Mohanbir Sawhney - a globally recognized scholar, educator, and author, and understand how this immersive 36-week online program provides a comprehensive overview of digital marketing, in-demand tools, and an up-to-date skill set to stay ahead of your peers with the Kellogg advantage.

The Kellogg Advantage

#5

Best B-School in the US

(Financial Times Ranking, 2022)

#3

Best B-School in the US

(Economist Education, 2022)

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What Our Past Participants Say

"The best part about this program were the instructors and the group of friends and connections I made throughout this program. I was able to land a fantastic job while doing this program. Thank you!"

PILAR MATURANA

Digital Marketing Producer, Crescendo Collective

"This is an all-intensive digital marketing certification course where you will develop a skillset in SEO, PPC, Social Media, Content marketing, CRM, and more. This program was also helpful in finding job opportunities, and learning about the digital space."

ANDREW WOLLER

Member Success Lead, WeWork

Note: The ratings and participant testimonials are from the global cohort of the program.

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Advance Your Career in Digital Marketing

Advance your career in digital marketing by specializing in roles such as:

Content Marketing
Customer Experience and Engagement: Conversations, Campaigns, and Conversions
E- Commerce Management

Marketing Automation
Marketing Experimentation and Analytics
Growth Marketing

Social Media Marketing
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Conversion Rate Optimisation

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Tools

HubSpot

Email Marketing

Content Creation

Google Analytics

User-generated Content

Certifications

Google Analytics for Beginners and Advanced Google Analytics Certifications

Google Ads Display and Google Ads Search Certifications

HubSpot Content Marketing and Social Media Certifications

Semrush SEO Toolkit

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Case Studies

Netflix How Netflix used social listening to understand the audience and their evolving behaviours in real-time and adjust the social marketing strategy

Dove Topics such as customer segmentation and telling great brand stories come to life in the 'Real Beauty' campaign by Dove, the beauty care line that aims to go deeper than just soap.

Swiggy Evaluate the content strategy and influencer marketing strategy of Swiggy as it attempts to be the top-of-mind brand in the food and non-food delivery services.

Loreal The key elements Loreal considered when drafting creatives and key metrics to measure campaigns

Bajaj Auto Analyze how the Bajaj electric Chetak spreads the word on the rising electric mobility space in India in the diverse population through the digital avenues.

Microsoft How Microsoft content hub can be used to solve consumer problems and demand for products and services

JustDial Deep dive into the JustDial business model and explore how to pivot the extensive ATL marketing models to a digital-first strategy and leverage data to grow in the B2B and B2C spaces.

Ontela PicDeck Assist Ontela to choose the best customer segment to cater to base on qualitative, response-based segmentation and demography.

John Deere Take a look at how John Deere educates customers instead of pitching to them in a publication that it has published since 1895.

Intel & Toshiba How Intel and Toshiba leveraged a transmedia approach to promote technology brands : Beauty Inside

The Honest Company How the honest company used A/B testing experiments in Google Ads and created successful campaigns

Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.

Learn from the best

Kellogg's MBA program has consistently been ranked #1

in Marketing by the U.S. News & World Report (2022).

High-level Program Takeaways

Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer
Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads
Learn how to optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation
Develop high-impact advertising strategies on social media using content that you will plan, create, and promote
Engage with career-focused webinars and assignments designed to further your professional development in digital marketing

Who is This Program For?

This program is ideal for:

Senior and mid-career professionals eager to learn how to align their organization's marketing strategy with business goals, leverage marketing opportunities, and drive process improvement
Traditional marketers or corporate communications professionals who want to develop their digital marketing capabilities or are looking to switch to digital marketing will also benefit from enrolling in this program

Program Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.

Note:
- After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
- All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
- This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

Program Faculty

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial.....

Instructors

DR. SHARMIN ATTARAN

A distinguished professor, consultant, and speaker specializing in digital marketing

Dr. Sharmin Attaran is a professor, consultant, and speaker specializing in digital marketing. She has helped numerous brands develop, implement, and refine their digital marketing strategies. She designs and teaches both online and offline programs related to digital marketing...

MATT CARDONI

Digital marketing teacher and consultant

Matt Cardoni teaches and consults on digital marketing. He is Google-certified in Ads and Analytics and has worked with a variety of industries, including retail, healthcare, travel, ecommerce, nonprofit, and finance. His clients include Patagonia, Rush Medical, Orbitz, and...

KIM RUST

Mobile strategy consultant and professor

Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim delivers in-store, online, and mobile customer experiences that drive revenue and enhance loyalty across...

DAN WEINGROD

Digital change agent, design sprint facilitator, and educator

Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and become organized. He has facilitated multiple design sprints, both in-person and remotely, that have helped teams to identify problems...

Office Hours: Every Saturday, 16:30 Hours IST*

Note: Learning facilitator details and office hour dates and timings are from previous batches. The learning facilitators may change for upcoming batches based on availability and the office hour timings and dates may be changed based on a mutually decided schedule between Emeritus and the Learning facilitator.
*Mentioned timelines are tentative.

Module Summaries

Section 1: Customer Understanding and Segmentation
The first six weeks of this program jump right into digital marketing fundamentals, from the customer acquisition funnel to customer personas, then build a deeper understanding of customer behavior, segmentation, and content marketing strategies.

Section 2: Content, Social Media, and Search Engines
The second six-week section dives into optimization techniques, social media KPIs and calendar management, the alignment of content strategy with customer needs, brand storytelling, SEM marketing, and different strategies for paid and organic social media.

Section 3: Digital Channels, Strategy, and Execution
This six-week section explores strategies for additional digital channels, such as email marketing and A/B testing, earned media, agile marketing principles, marketing metrics, conversion rate optimization, and methods for attribution and experimentation.

Section 4: Marketing Experimentation and Optimization
The final few weeks focus on automation and artificial intelligence in marketing, including methods of applying AI to the customer lifecycle to reach, attract, convert, and engage the consumer, and a capstone project to develop a marketing strategy for a new product or service.

For more information on the full syllabus, download our brochure

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Build Your Skill Set

Build Your Strategies

Create content that converts
Optimize your campaigns for maximum return on investment (ROI)
Segment audiences across social platforms and personalize your messages
Automate tasks to scale faster and more efficiently
Manage campaigns that offer real-time feedback through simulations
Keep your email messages out of spam filters and in front of your customers

Build Your Future

Complete a capstone project to add to your portfolio
Create an effective resume, cover letter, and LinkedIn profile
Build your digital marketing portfolio with the help from an industry professional
Determine which career path in digital marketing is most suitable for you
Locate your influencers
Build your network

Program Leader

RAJEEV PODUVAL

Rajeev brings over 21 years of professional experience across roles specialized in Marketing Analytics, Marketing Consultancy, Market Research, Training, Communications & Media Planning. He has worked with the Tata group, Frost & Sullivan and with GroupM (part of the WPP group)...

Note: The Program Leader is from the previous batches. Program Leaders may change for upcoming batches subject to availability.

Office Hours: Every Saturday, 13:30 Hours IST

Financing Options* Starting at INR 6,883/ Month.

Option 1

Program Fee: INR 2,80,000 + GST
Max Loan Amount: INR 2,80,000 + GST
Tenure (months): 36
EMI/ month: INR 9,994

Option 2

Program Fee: INR 2,80,000 + GST
Max Loan Amount: INR 2,80,000 + GST
Tenure (months): 48
EMI/ month: INR 8,050

Option 3

Program Fee: INR 2,80,000 + GST
Max Loan Amount: INR 2,80,000 + GST
Tenure (months): 60
EMI/ month: INR 6,883

Also available in 12/ 18/ 24/ 30/ 42 months EMI plans.

Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.

Emeritus Career Services*

Career Management Modules on:

Building an Impressive Resume & Cover Letter
Building an Impressive LinkedIn Profile
Navigating Job Search
Interview Preparation
Job Placement Assistance

Note:
*Available to Indian residents only.

**Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform

Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org

This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

Option 2	Remarks	Standard Fee
Booking Amount	Immediate	INR 71,750 + GST
Instalment 1	Nov 10, 2023	INR 86,100 + GST
Instalment 2	Dec 21, 2023	INR 71,750 + GST
Instalment 3	Jan 30, 2024	INR 57,400 + GST

Option 3	Remarks	Standard Fee
Booking Amount	Immediate	INR 43,050 + GST
Instalment 1	Nov 10, 2023	INR 43,050 + GST
Instalment 2	Dec 21, 2023	INR 71,750 + GST
Instalment 3	Jan 30, 2024	INR 71,750 + GST
Instalment 4	Mar 10, 2024	INR 57,400 + GST

Program Highlights

Program Video

The Kellogg Advantage