Invite Your Colleague and Save INR 25,000
STARTS ON September 28, 2023 Application Deadline: September 28, 2023
DURATION 30 Weeks, Online 4-6 Hours/ Week
STARTS ON September 28, 2023 Application Deadline: September 28, 2023
DURATION 30 Weeks, Online 4-6 Hours/ Week
PROGRAM FEE INR 2,87,000 + GST View Payment Plan Documents Required to Apply

Program Overview

A strategic and sustainable marketing strategy is the core of a successful business. Marketing no longer needs skilled professionals who can gauge the future; it needs leaders who can create the future.This 30-week program from Kellogg Executive Education will lead you through customer value, digital marketing, data visualization, and influencer marketing. The Post Graduate Certificate in Marketing Leadership Development will hone your skills in analytics and brand orchestration to keep you ahead of the competition.

Program Highlights


Pre-Recorded Videos for Self-Paced Learning from Renowned Kellogg Faculty




Activities (crowd-source activities, try-it activities)


Self-Study Quizzes





This is a self-paced online program. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this program. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The program highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program's desired outcomes.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the program start.

The Kellogg Advantage


Best B-School in the US

(Financial Times Ranking, 2022)

Best Marketing School in the US

(Economist Education, 2022)

Program Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.

Sample Certificate
Sample Certificate

- After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
- All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
- This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

Learn from the best

Kellogg's MBA program has consistently been ranked #1

in Marketing by the U.S. News & World Report (2022).

Move Miles Ahead as A Marketing Leader

Organizations are hiring leaders, rather than employees. This is the time to bridge the gap. Hone your skills in:

  • Competitive Marketing Strategy
  • Channel Fundamentals
  • Brand Design
  • Media Planning
  • Omnichannel Marketing
  • Influencer Marketing

High-level Program Takeaways

  • Gain advanced level of proficiency in marketing, leadership and automation using data and technology
  • Understand business models and target consumer through data and market know-how
  • Harvest customer data to understand their needs and wants
  • Apply emerging technologies like AI/ML to create marketing automation techniques
  • Establish a superior brand
  • Create the most effective and innovative team
  • Keep up with emerging trends like influencer marketing
  • Act as an entrepreneur to create and implement an end-to-end marketing strategy

Who is This Program For?

This program is ideal for:

  • Senior leaders in marketing, advertising, communication, general management, strategy and planning looking to understand the tenets of marketing leadership and overall marketing strategy of an organization
  • Mid-senior managers in marketing and related functions looking for career acceleration to leadership positions in marketing

Program Modules

Pillar 1: Developing Strategy

Module 1: Customer Centricity & Customer Value

Module 2: Competitive Marketing Strategy

Module 3: Framework for Marketing in a Digital World

Module 4: Agile Marketing

Module 5: Career Success Factors & Derailers

Pillar 2: Understanding Customers and Using Analytics

Module 6: Motivational Consumer Insight

Module 7: Behavioural Marketing

Module 8: Leading with Analytics

Module 9: Data Visualization

Module 10: How to Distinguish Good from Bad Analytics

Module 11: Marketing Automation and Artificial Intelligence in Marketing

Module 12: Marketing Technology: Tough Challenges, Rich Choices

Module 13: Strategy of Influence

Pillar 3: Connecting with Customers

Module 14: Defining Your Brand

Module 15: Brand Design & Touchpoints

Module 16: Omnichannel Marketing

Module 17: Content Marketing

Module 18: The Creative Brief

Module 19: Evaluating Communications

Module 20: Managing Brand Associations

Module 21: Loyalty Drivers

Module 22: What is Influencer Marketing?

Module 23: Types and Roles of Influencers

Module 24: Great Marketing Plans

Module 25: Brand Orchestration and Implementation

Module 26: Developing Your People

Module 27: Wrap Up & Action Planning

Module 28: Capstone Project

For more information on the full syllabus, download our brochure

Read More Read Less
Emeritus Insights

Complimentary Annual Digital WSJ Membership

As a participant in the programme, you can enjoy a complimentary annual digital membership to The Wall Street Journal, giving you unlimited access to award-winning journalism across any device. From business and world news, to technology and life and arts, WSJ provides ambitious and fact-based reporting that readers can trust.

Case Studies

Learn via real-world case studies and industry examples of prominent companies who are building and deploying strategic marketing initiatives to take their organizations ahead.

Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.

Case Studies

Learn via real-world case studies and industry examples of prominent companies who are building and deploying strategic marketing initiatives to take their organizations ahead.

Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.

Featured Program Faculty


Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications...

Read More

Program Faculty


Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative


Professor of Leadership, Kellogg School of Management (Courtesy)


Clinical Professor of Marketing and Associate Chair of Marketing Department


Clinical Professor of Marketing and Associate Chair of the Marketing Department


Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative


Clinical Professor, Executive Education


Michael S. and Mary Sue Shannon Clinical Endowed Professor of Entrepreneurship


Clinical Associate Professor of Marketing, Kellogg School of Management


Lecturer of Marketing and Program Director, Business Marketing Strategy, Executive Education


Associate Dean, Executive Education, and Clinical Professor of Marketing


Adjunct Lecturer of Marketing


Clinical Professor of Management & Organizations


Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, and Co-chair of Faculty Research


Clinical Professor of Leadership, Academic Director, Leading the Family Enterprise, and Faculty Director of Coaching, Zell Fellows


Clinical Associate Professor of Marketing


Adjunct Lecturer of Marketing, Kellogg School of Management

Insights from Omnichannel Expert


Chief Marketing Officer, Crate and Barrel; Brand Strategy Expert

Relying on exceptional consumer insights, strategies, and an entrepreneurial spirit, global retail executive Alicia Waters specializes in driving online, retail, and mobile growth...

Read More

Emeritus Career Services*

Career Management Modules on:

  • Building an Impressive Resume & Cover Letter
  • Building an Impressive LinkedIn Profile
  • Navigating Job Search
  • Interview Preparation

*Available to Indian residents only.

Pay Later - Finance Options

Below EMI plans are available for the loan amount: INR 3,38,660

Loan Provider Tenure (months) Interest EMI
LiquiLoans 12 9% INR 30,550
LiquiLoans 24 9% INR 16,545
LiquiLoans 36 9% INR 11,877
LiquiLoans 48 9% INR 9,542
LiquiLoans 60 9% INR 8,142


  • All the loans are provided by a third party NBFC (Propelld or LiquiLoans) and not Emeritus
  • There would be a one-time processing fee based on the tenure of the loan
  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

Early applications encouraged. Availability is limited.

View Payment Plan
Special Corporate Enrolment Pricing

The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.