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This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
A strategic and sustainable marketing strategy is the core of a successful business. Marketing no longer needs skilled professionals who can gauge the future; it needs leaders who can create the future.This 30-week program from Kellogg Executive Education will lead you through customer value, digital marketing, data visualization, and influencer marketing. The Post Graduate Certificate in Marketing Leadership Development will hone your skills in analytics and brand orchestration to keep you ahead of the competition.
Pre-Recorded Videos for Self-Paced Learning from Renowned Kellogg Faculty
Discussions
Activities (crowd-source activities, try-it activities)
Self-Study Quizzes
Assignments*
Polls
Note:
This is a self-paced online program. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this program. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The program highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program's desired outcomes.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the program start.
Best B-School in the US
(Financial Times Ranking, 2022)Best Marketing School in the US
(Economist Education, 2022)Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.
Note:
- After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
- All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
- This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Learn from the best
Kellogg's MBA program has consistently been ranked #1
in Marketing by the U.S. News & World Report (2022).
Organizations are hiring leaders, rather than employees. This is the time to bridge the gap. Hone your skills in:
This program is ideal for:
Pillar 1: Developing Strategy
Module 1: Customer Centricity & Customer Value
Module 2: Competitive Marketing Strategy
Module 3: Framework for Marketing in a Digital World
Module 4: Agile Marketing
Module 5: Career Success Factors & Derailers
Pillar 2: Understanding Customers and Using Analytics
Module 6: Motivational Consumer Insight
Module 7: Behavioural Marketing
Module 8: Leading with Analytics
Module 9: Data Visualization
Module 10: How to Distinguish Good from Bad Analytics
Module 11: Marketing Automation and Artificial Intelligence in Marketing
Module 12: Marketing Technology: Tough Challenges, Rich Choices
Module 13: Strategy of Influence
Pillar 3: Connecting with Customers
Module 14: Defining Your Brand
Module 15: Brand Design & Touchpoints
Module 16: Omnichannel Marketing
Module 17: Content Marketing
Module 18: The Creative Brief
Module 19: Evaluating Communications
Module 20: Managing Brand Associations
Module 21: Loyalty Drivers
Module 22: What is Influencer Marketing?
Module 23: Types and Roles of Influencers
Module 24: Great Marketing Plans
Module 25: Brand Orchestration and Implementation
Module 26: Developing Your People
Module 27: Wrap Up & Action Planning
Module 28: Capstone Project
For more information on the full syllabus, download our brochure
As a participant in the programme, you can enjoy a complimentary annual digital membership to The Wall Street Journal, giving you unlimited access to award-winning journalism across any device. From business and world news, to technology and life and arts, WSJ provides ambitious and fact-based reporting that readers can trust.
Learn via real-world case studies and industry examples of prominent companies who are building and deploying strategic marketing initiatives to take their organizations ahead.
Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.
Learn via real-world case studies and industry examples of prominent companies who are building and deploying strategic marketing initiatives to take their organizations ahead.
Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications...
Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative
Professor of Leadership, Kellogg School of Management (Courtesy)
Clinical Professor of Marketing and Associate Chair of Marketing Department
Clinical Professor of Marketing and Associate Chair of the Marketing Department
Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative
Clinical Professor, Executive Education
Michael S. and Mary Sue Shannon Clinical Endowed Professor of Entrepreneurship
Clinical Associate Professor of Marketing, Kellogg School of Management
Lecturer of Marketing and Program Director, Business Marketing Strategy, Executive Education
Associate Dean, Executive Education, and Clinical Professor of Marketing
Adjunct Lecturer of Marketing
Clinical Professor of Management & Organizations
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, and Co-chair of Faculty Research
Clinical Professor of Leadership, Academic Director, Leading the Family Enterprise, and Faculty Director of Coaching, Zell Fellows
Clinical Associate Professor of Marketing
Adjunct Lecturer of Marketing, Kellogg School of Management
Chief Marketing Officer, Crate and Barrel; Brand Strategy Expert
Relying on exceptional consumer insights, strategies, and an entrepreneurial spirit, global retail executive Alicia Waters specializes in driving online, retail, and mobile growth...
Career Management Modules on:
*Available to Indian residents only.
Below EMI plans are available for the loan amount: INR 3,38,660
| Loan Provider | Tenure (months) | Interest | EMI |
|---|---|---|---|
| LiquiLoans | 12 | 9% | INR 30,550 |
| LiquiLoans | 24 | 9% | INR 16,545 |
| LiquiLoans | 36 | 9% | INR 11,877 |
| LiquiLoans | 48 | 9% | INR 9,542 |
| LiquiLoans | 60 | 9% | INR 8,142 |
Note:
Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org
This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.
Chief Marketing Officer, Crate and Barrel; Brand Strategy Expert
Know your customer, conflict resolution, metrics, and KPIs
Relying on exceptional consumer insights, strategies, and an entrepreneurial spirit, global retail executive Alicia Waters specializes in driving online, retail, and mobile growth. Her 20+ years of expertise lie in brand strategy, merchandising, digital transformation, and collaborations-and includes leadership roles at CB2 and Crate & Kids.