Invite Your Colleague and Save INR 22,500
STARTS ON March 19, 2024 Last Date to Apply: February 29, 2024
DURATION 36 Weeks, Online 10-12 Hours/ week
EMIs as low as INR 6,551/month. Learn more
STARTS ON March 19, 2024 Last Date to Apply: February 29, 2024
DURATION 36 Weeks, Online 10-12 Hours/ week
To ensure that holiday plans on the occasion of Christmas and New Year are not interrupted, no new modules will be released during this time and participants will receive a 2-week extension for submitting assignments. Participants will continue to have access to course material on the platform during this time.

Program Overview

Become a next-gen product manager or 'mini-CEO' (according to McKinsey & Co, 2020) with a 360-degree understanding of visualizing, innovating, and developing cutting-edge digital products and experiences through design strategies with Kellogg Executive Education's Post Graduate Certificate in Product Management. Build and manage a product roadmap through user research, prototyping, and product analysis to deliver the most commercial impact with UX Design, Agile Methodology, and Data Science and Analytics

Advance Your Career in Product Management

Demand for product managers who can align all the stakeholders involved in launching or enhancing a product—while also providing a strategic vision—is high. This program is designed to prepare experienced professionals to build and manage a product roadmap through user research, prototyping, and product analysis. Learn the skills that will deliver the most commercial impact for employers:

  • Pillar 1: UX Design
  • Pillar 2: Agile Methodology
  • Pillar 3: Data Science and Analytics
  • 45%

    Product managers have an advanced qualification.

    SOURCE: PRODUCTPLAN'S STATE OF PRODUCT MANAGEMENT ANNUAL REPORT, 2021
  • 85%

    Products being delivered fail to meet customer needs.

    SOURCE: FORBES, 2021
  • 89%

    Product professionals say their organization's business model and go-to-market motion are product-led.

    SOURCE: THE STATE OF PRODUCT LEADERSHIP, 2021

Program Highlights

118

Videos

33

Discussions

16

Self-Study Quizzes

41

Assignments

21

Try-it Activities

4

Career Webinars

Note:
This is a self-paced online program. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this program. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The program highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program's desired outcomes.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the program start.

High-level Program Takeaways

  • Master the end-to-end process of discovering, designing, developing, delivering, and managing products
  • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager
  • Gain certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics)
  • Hone your communication, negotiation, and influence skills to effectively manage people and relationships
  • Apply frameworks and tools to develop a start-to-finish product marketing plan

Program Modules

Module 1: Introduction to Product Management

Module 2: Customer Insights for Product Innovation

Module 3: Analyzing Product Opportunities

Module 4: Product Discovery and Requirements Definition

Module 5: Business Model Design

Module 6: Financial Analysis for Product Managers

Module 7: UI/UX Design for Product Managers

Module 8: Agile Product Development

Module 9: Product Planning and Roadmapping

Module 10: Product Prototyping

Module 11: Taking Products to Market

Module 12: Business Communication for Product Managers

Module 13: Managing the Partner Ecosystem

Module 14: Managing Product Evolution and Growth

Module 15: Growth Hacking

Module 16: Data Science and Analytics for Product Managers

Module 17: AI and ML for Product Managers

Module 18: Managing Stakeholder Relationships

Module 19: Product Management for Services Companies

Module 20: Capstone Project

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Product Manager’s Toolkit

Gain hands-on experience on cutting-edge tools used by product managers in top companies

Google Analytics: Understand Your Customers
Dive into the world’s most widespread and accessible analytics tool by obtaining the Google Analytics for Beginners Certification. The Google Analytics platform gives product owners an abundance of data to examine what is working and what can be improved. Learn how to navigate the platform efficiently to extract the insights you need.

Who is This Program For?

This program is ideal for:

  • Mid to senior-level professionals with over eight years of work experience, interested in driving product management and contributing to business growth
  • Professionals making a lateral career move from an adjacent field such as sales, marketing, engineering, and UI/UX will also find this program beneficial as it will help build their proficiency in understanding the implications of technology on the product portfolio and managing cross-functional roles in product management
  • Here are some of the most popular job titles in this field:
    • Product Manager/Product Owner
    • Associate Product Manager
    • Product Leader
    • Product Specialist
    • Digital Product Lead
    • E-commerce Product Manager
    • Product Marketing Manager

What Our Past Participants Say

"The best part of the programme was learning the structural aspects and basic framework in a very practical way"

A H SALAH UDDIN AHMAD

Head of Insurance Exchange, Bolttech

"Best part was the capstone project, which helped in applying the concepts learned during the entire journey of the program practically"

MADHU NAGARAJ

Area Product Owner, SAP Labs

"The most valuable aspect was learning from top industry figures like Professor Sawhney and engaging sessions led by Mohan Simham"

KARTHIK MADAYI KRISHNAMURTHY

Chief Product Owner, Digital Supply Chain - Planning & Manufacturing, SAP Labs

"The effective teaching style, which involved clear articulation in easily understandable language, and the program's manageable pace was the best part of the programme."

DEBJIT MOOKHERJEE

Head of IoT & Advanced Industries, Ericsson

"The program's strength lies in its comprehensive coverage of all aspects of product management"

MEET SINGH

Senior Product Manager, Visa

Note: The participant testimonials are from the global cohort of the program.

Program Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants.

Sample Certificate
Sample Certificate

Note:
- After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
- All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
- This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

Program Faculty

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial.....

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Instructors

STEVEN BENARIO

Product Manager

Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. In his 12+ years in Product, he has worked with a broad swath of companies including Microsoft, AOL, Pivotal Labs, Tenable, Electronic Arts, and several early-stage...

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TAMARA SANDERSON

UX/UI Design Lead

Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic, and Oliver Wyman. She has approached her career with the same explorer mentality, with nearly 15 years of experience in roles ranging from management consulting...

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TAMI REISS

Product Strategy Leader

Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprise companies, and community profit organizations define their product strategy and set up product organizations for scale. She has worked with countless companies...

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Program Leaders

Our Learning Facilitators are industry experts who bring their insights to the course experience through live office hour sessions and personalized support.

KIRAN KODAVANTI

Kiran has done master’s in business administration, BITS-Pilani and Masters in Technology, SRM University. He is a certified Data Scientist, MLOps and Product Management. He has overall 20 years of experience in Data Analytics, Data Science & ML...

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ANKESH TIWARI

He has over 13+ years of experience leading, managing, and mentoring teams in Data Analytics for both product and service-focused organizations (Oracle, IBM, HP, Jio, Sterlite, Rakuten). Apart from Industry experience he has 10 yrs of experience in Teaching and mentoring...

Read More

Note: *These are Program Leaders from the previous batches. Program Leaders may change for upcoming batches subject to availability.

Learn from the best

Kellogg's MBA program has consistently been ranked #1

in Marketing by the U.S. News & World Report (2022).

Complimentary Annual Digital WSJ Membership

As a participant in the programme, you can enjoy a complimentary annual digital membership to The Wall Street Journal, giving you unlimited access to award-winning journalism across any device. From business and world news, to technology and life and arts, WSJ provides ambitious and fact-based reporting that readers can trust.

Build Your Skill Set

Phase 1: Build Your Prototype

  • Discover Customer Insights for Product Innovation
  • Define Product Requirements
  • Design Your Business Model
  • Analyze the Numbers
  • Roadmap Your Strategy

Phase 2: Go to Market

  • Communicate like a Pro
  • Manage Your Partner Ecosystem
  • Develop the Growth-Hacker Mindset
  • Assess the Data, Choose the Right Tool
  • Manage Stakeholder Relationships

Certifications Included in the Program

Google Analytics: Understand Your Customers

This program will also enable you with the skills to be proficient in the use of UI/UX, Product Roadmapping tools like:

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Case Studies

Whirlpool Gladiator GarageWorks Explore how Whirlpool listened to customer frustrations and gathered insights on the clutter in their garages. This discovery process led to the creation of GarageWorks—solution packages to help customers reclaim their garages through better organization.
Pareto Intelligence Examine the process of taking a health care-related service and turning it into a product as Pareto Intelligence has done with their technology solutions to improve value-based outcomes.
Amazon Kindle Fire Phone A post-mortem study about the doomed product that the company's CEO was adamant about creating while refusing to listen to what customers actually wanted.
Airbnb Examine the role that professional photography plays at Airbnb while going through the eleven steps of the company's growth-hacking strategy.
WeWork Study an example of top-down market sizing and how WeWork achieved this.
Motorola Motorola is ready to launch its Droid 2 smartphone. Just before launch, the company's biggest customer, Verizon, conveys that consumers don't like the camera button and asks for a redesign. What steps do you take in this situation?
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Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.

Financing Options* Starting at INR 6,551/month.

Option 1

Program Fee: INR 2,95,000 + GST
Maximum Loan Amount: INR 2,81,250
Tenure (months): 36
EMI/ month: INR 9,396

Option 2

Program Fee: INR 2,95,000 + GST
Maximum Loan Amount: INR 2,81,250
Tenure (months): 48
EMI/ month: INR 7,560

Option 3

Program Fee: INR 2,95,000 + GST
Maximum Loan Amount: INR 2,81,250
Tenure (months): 60
EMI/ month: INR 6,551

Also available in 12/ 18/ 24 months EMI plans.

Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.

Emeritus Career Services*

  • 15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live):
    • Resume and Cover Letter
    • Navigating Job Search
    • Interview Preparation
    • LinkedIn Profile Optimisation
  • Job Placement Assistance
    • Job openings are sourced by the CS Team and virtual hiring drives are conducted for the applicants.
    • Dedicated online portal for all candidates where they can apply for jobs & track past applications.
    • Regular job postings.

Please note:

  • Job placement assistance is focused for students with 0 to 5 yrs of experience.
  • This service is available only for Indian residents enrolled in select Emeritus programmes.
  • Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your careerproactively. The Career Services mentioned here are offered by Emeritus. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Early applications encouraged. Limited seats are available.

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Invite Your Colleague and Save INR 22,500 Apply Now

Last Date to Apply February 29, 2024

The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE Last Date to Apply: February 29, 2024