September 30, 2020
6 months, online
September 30, 2020
6 months, online
*Certification fees are approximate and subject to change or vary depending on your location.
Kellogg’s MBA program has consistently been ranked #1 in Marketing by U.S. News & World Report.
75% of managers say it’s challenging to find and retain professionals with up-to-date digital skills
(Source: The Creative Group 2020 Salary Guide)
Unique digital marketing jobs in U.S. posted in a 12-month period
(Source: Labor market firm, Emsi, 2019)
Digital marketing jobs are growing 112% faster than the U.S. national average job growth
(Source: U.S. Bureau of Labor Statistics)
The Professional Certificate in Digital Marketing is your launchpad to advancing your career in digital marketing. It will give you a broad overview of the digital marketing landscape, develop the most in-demand skills, and help you find your niche in this rapidly expanding field. This program is ideal for:
Modern marketing is a blend of gathering insights and analytics, combining hard skills with a strategic mindset to drive business results. You will develop capabilities that fall into four broad categories:
Capstone: Creating Your Portfolio
Using the Customer Journey Map, learn how AT&T was able to address customers’ apprehension about technology overload when entering stores and turn it into a positive, personalized in-store experience.
Who would have thought subscription razor blades could be so popular? Using successful digital marketing strategies, Dollar Shave Club personalized a formerly generic product. Learn how they did it.
Topics such as customer segmentation and telling great brand stories come to life in the 'Real Beauty' campaign from Dove, the beauty care line that aims to go deeper than just soap.
Analyze the structure of brand storytelling through the lens of Google India's "Reunion" commercial, a spot which has over 15 million views to date.
Take a look at how John Deere educates customers instead of pitching them in a publication they have been publishing since 1895.
Learn how P&G addressed the three most articulated pain points of dentists by creating a website that offers continuing education, the latest dental research, and tools for practice management–instead of sending sales people to their offices.
Learn how Whole Foods leverages artificial intelligence (AI) for customer insights and a deeper understanding of product choice.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Professor Sawhney is a globally recognized scholar, consultant, and speaker in innovation, modern marketing, and enterprise analytics....More info
Dr. Sharmin Attaran is professor, consultant and speaker specializing in digital marketing. She has helped numerous brands develop, implement and refine their digital marketing strategies.....More info
Matt Cardoni teaches and consults on digital marketing. He is Google-certified in Ads & Analytics and has worked with a variety of industries including retail, health care, travel, ecommerce, nonprofit & finance....More info
Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim delivers in-store, online, and mobile customer experiences....More info
Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and organize. He has facilitated multiple design sprints both in-person and remotely that have....More info
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.EARN CERTIFICATE
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.